How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 22.06.2025 12:03
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Perception
Processes
How can I plan a zero-waste vacation without compromising on comfort?
Place
Good marketing is doing this well.
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Trump threatens ‘very serious consequences’ if Musk backs Democrats - The Washington Post
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Price
People
Trump administration’s deep cuts to public health leave system reeling - PBS
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Product
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.